What to Know Before You Cut That Check: The Ins and Outs of Marketing and Branding
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Episode Highlights:
Traditional Media Marketing: Discover the costs and benefits of TV and radio commercials. Learn how these traditional methods can build brand recognition and reach a broad audience.
Digital Advertising: Dive into the world of Google Ads and social media ads. Understand how precise targeting can offer quicker returns and how to optimize your campaigns for success.
Buying Leads: Explore the strategy of purchasing leads, especially in service-based industries like real estate. Learn about the costs, potential returns, and the importance of a solid follow-up strategy.
Branded Gear and Merchandise: Find out how branded items like t-shirts, mugs, and pens can keep your brand visible and build loyalty over time.
Events and In-Person Marketing: Get insights into the value of hosting or attending trade shows, community events, and workshops. Learn about the costs involved and the direct engagement benefits.
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