STOP Letting Clients Dictate Your Worth | Liz Heflin
Are you letting limiting beliefs dictate your pricing? In this episode of the Elite Life podcast, we sit down with Liz Heflin, founder of The InkWell and a powerhouse full-book ghostwriter, to talk about turning a passion for writing into a thriving, location-independent agency.
Liz gets incredibly honest about the mistakes she made early in her career specifically, undervaluing her work and charging too little. Whether you are a freelance writer or a service provider scaling your brand, this episode is packed with actionable advice on owning your brilliance and doing the hard things.
What You’ll Learn in This Episode:
- The Value Pricing Shift: Why you need to stop charging for your time and start charging for the value and transformation you provide.
- Owning Your Brilliance: How to recognize and overcome the ingrained money blocks that keep you undercharging.
- Building for Freedom: How to structure a remote business model that lets you live and work from anywhere in the world.
- The Power of Proximity: Why getting into the right rooms and networking with the right community will completely change your trajectory.
- Finding Your Sweet Spot: How Liz navigated multiple career pivots to finally land in a highly profitable niche she actually loves.
🔗 Resources Mentioned:
- Connect with Liz Heflin on LinkedIn: https://www.linkedin.com/in/liz-heflin/
- Check out The InkWell community for writers: https://www.lizheflin.com/
- https://www.heflinmedia.com/
If you found value in Liz's story, make sure to hit that Subscribe button so you never miss an episode. We drop new bangers every Thursday!
#EliteLifePodcast Entrepreneur #FreelanceWriting #KnowYourWorth #LocationIndependent #Ghostwriting #ServiceBasedBusiness #RemoteWorkLifestyle #BusinessMindset #WomenEntrepreneurs #ScaleYourBusiness
